Pretty Decent Beer Co logo & branding

To coincide with a new approach to their labels – irreverent beer names combined with my playful and colourful illustrations – Pretty Decent Beer Co asked me to design them a new logo to match. I created a couple of variations to ensure the logo is easily applicable on social media, merchandise, packaging and signage. I also came up with a colour palette and made them a custom Pretty Decent font.

Client:Pretty Decent Beer Co
Date: 2021