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To coincide with a new approach to their labels – irreverent beer names combined with my playful and colourful illustrations – Pretty Decent Beer Co asked me to design them a new logo to match. I created a couple of variations to ensure the logo is easily applicable on social media, merchandise, packaging and signage. I also came up with a colour palette and made them a custom Pretty Decent font.

Menus for Dutch bar/restaurant Borrel in Toronto, as well as images for their website and a variety of printed matters. Plus I made them their own ‘Borrel’ font! Website by Departful Media. [click image to enlarge]